Louis Vuitton takes inspiration from a cosmic voyage to mark the brand’s exclusive collaboration with Printemps. From
27 August 2016, the store windows and the atrium of the Parisian department store will depict a spectacular voyage
through a vast imaginary landscape and through space and time, brought together by a vision of femininity in movement.
Against this visual backdrop, a range of exclusive products including bag charms, items from the ready-to-wear range,
leather goods and footwear, will be showcased.
Layers of terracotta-coloured sand and rock are washed in an intense, otherworldly luminous blue. This strange yet familiar
landscape forms an impressive backdrop to the LOUIS VUITTON LOVES PRINTEMPS event. It will be on display for a
few weeks in the Printemps windows as well as in a pop-up store located in the main atrium of Printemps Women Store.
A selection of exclusive products and Louis Vuitton's first ever-perfume will be juxtaposed among the dunes of this cosmic
landscape. Perfume bottles, leather goods, accessories, footwear and ready-to-wear designs will be displayed in this
quasi-supernatural setting illuminated by cosmic rays. This universe is inhabited by figures in constant movement that
embody a lighter, more sensual version of the Louis Vuitton woman wearing the 2016/2017 Autumn-Winter ready-towear
The Boulevard Haussmann windows depict a fantastic voyage to a new horizon and the voyage continues inside the store
with a pop-up store located in the atrium, which echoes the theme of raw materials and a futuristic spirit. Designed as a
clear extension of the store windows, the pop-up store is a bespoke area selling the Louis Vuitton perfume as well as a
range of products only available at Printemps for the duration of the event.
FROM 26 AUGUST TO 22 OCTOBER - PRINTEMPS WOMEN STORE - LOWER GROUND FLOOR
Supple, hard-wearing and incredibly malleable, the Noé bag and its "small format" version are direct descendants of
the very first model designed in 1932 by Gaston-Louis Vuitton for a champagne maker who wanted to be able to
carry five bottles in a single bag. One of the first "urban" bags designed by the company, its bucket shape and
shoulder strap were immediately popular with newly liberated, busy women in need of accessories that suited their
bright new lifestyle.
Noé's ability to adapt to any occasion and meet the challenges of everyday life have made this
resolutely contemporary bag an iconic piece in Louis Vuitton collections. For the Printemps event, the Monogram
print of the Petit Noé will be covered in patches and luggage stickers in a limited edition. Inspired by luggage stickers that were
affixed to steamer trunks in the past -- of which Gaston-Louis Vuitton had a large collection -- Nicolas Ghesquière decided to use the
luggage sticker motif on several Monogram print accessories for the 2016/2017 Autumn-Winter fashion show. This Monogram Voyage
theme is reproduced at Printemps with a selection of exclusive products including a stole and a T-shirt available in two colours and, of
course, the Petit Noé bag.
Text ©Printemps. All images ©Romain Ricard