Children’s charity Jeans for Genes recently announced its new partnership with Sally Obermeder, one of Australia’s most popular media personalities. Sally will front the charity’s Jeans for Genes Day campaign which is now in its 23rd year.
The mum of one will be donning her denim and calling upon Australians of all ages to get involved in this year’s fundraising mission. Jeans for Genes Day is an event of Children’s Medical Research Institute (CMRI) and all money raised goes directly. We spoke with Sally about her work with Jeans for Gene's.
We also want to champion some of our amazing Genies who have raised significant amounts of money for CRMI over the last 23 years. It is important that we spread the word on some of the amazing work the CRMI is doing with the money donated through Jeans for Genes Day.
This year I’m daring everyone to don as much denim as possible on Jeans for Genes Day. Classic, acid washed, ripped, faded, stressed, double even triple denim - get creative!
There’s lots of ways to get involved with Jeans for Genes Day this year. You can sign up to be a Genie at Jeansforgenes.org.au from NOW. You can also make one-off donations through the website.
There is Jeans for Genes merchandise available at local schools and offices and donations can be made at major outlets including Big W, Jeanswest, and Lowes.
This year - for the first time ever - people can make donations using their mobile phone via text-to-donate. You just text jeans to 1997 6484 and $5 will automatically be added to your phone bill and the donation will go straight to Jeans for Genes!
Sally Obermeder will attend the Jeans for Genes Excellence Ball on the 24th of June. Formerly known as the Jeans for Genes Gala Dinner and Art Auction, this year's ball has a focus on excellence, including those who inspire and excel in their field. An inspiration herself, Sally will conduct an uplifting Q&A with Ellie Cole, four time Paralympic gold medallist. Jeans for Genes Day will take place on Friday 5 August. Participants can share their denim outfit using #JeansForGenesAU
For more information or to register your support visit jeansforgenes.org.au